In order to improve and develop our way of applying knowledge from our reading we have selected 6 images from our chosen topic - Advertising. We are to describe it and analyse it contextually; we are also to make explicit connections to contexts from our researches from our reading using quotations and Harvard referencing.
- Colours are quite bright especially the red which stands out and is the biggest, which was probably done in order to get viewer's attention.
- Sans serif type makes it feel less formal and inviting - thick typeface looks inviting as opposed to s serif type which can be interpreted as something serious and dark considering the message they are trying to send to the viewers.
- Having a picture as the middle ground along with 'You' explicitly addresses the viewers and who it's aimed at (and big lettering on the foreground specifies who) <- viewers will automatically feel as if they are being spoken to (synthetic personalisation).
- Imperatives sound commanding and may make viewers act on what the message is being sent to them.
- WW2 where young men are needed in order to fight in the ear
- Having a sense of patriotism "God save the King"
- 1948 De Beers poster
- Can tell is was hand-made (drawing?, painting?)
- Layout's main point is the image --> clearly points out the target audience of the advert.
- Message is clearly shown and has been engraved in society as diamonds being 'eternal' - "a diamond is forever" slogan = iconic, historic
- Product is being advertised cleverly by associating it with something that is seen as glamorous and classy and may make audience think that if they have a diamond the will become classy and glamorous as well.
- Pepsi advert by David Carson
- Simplistic and clever - using quotes from athletes in order to create the Pepsi cans and bottles and having the same slogan 'Be Young' 'Have Fun' repeated multiple times effectively gets the message across to the audience.
- Associating the drink with athletes and using their quotes and what they said may make audience think that they can do the same and having a Pepsi can make then feel young and have fun as well.
- Image can easily be transferable and done with a different context and having a different group of peoples quotes to target a certain audience.
- Colour compliments the produce well and is consistent with the products packaging and how it looks; some thing that audience is already aware of.
- Slogan is already well known enough to only have the picture of the on the poster.
- Very minimal but still effective as the slogan is the main focus of the poster itself
- Modern poster made digitally and can be mass produced.
- Aimed at all types of audiences worldwide.
- Minimal and links effectively to the slogan 'Think Small'.
- Aimed to be sellable to American's (international audience and has to have a good impression as is more focused on giving information about the product rather than selling the product itself, as seen by the body text in order to give good impression as product is made in Nazi Germany).
- Futura font is seen as modern and clean which works well with the ad; making . it look advanced and professional.
- Diverging away from the negative connotations of Nazi's and Germany's negative image as a country after WW2, the product aimed to be knowledgeable than persuasive.
- Clever abstract advertising
- Using the subjects of the slogan on the design "animal" and 'tress' in order to convey a message.
- Black and white makes the pictogram stand out more and be the main focus of the advertisement.
- Made with modern technology --> it's very accurate
- Can appeal a wide range of audience especially people who support organisations like WWF and others who may simply think that the advert is very smart.
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