Study Task 6: Essay Structure

In this session we learnt how to structure our paragraphs for our second easy which we will have to talk in details about for our chosen theme- with mine being advertising. We used this document as a guide for our writing.

I tried using this guide to make a sample paragraph for my essay, so that I'll have an idea of what to do and how to write my points along with the quotes that I will need to discuss, so that my paragraph will end up understandable and concise at the same time.

"Portraying men and women differently can create a negative effect such as the feminism movement in the 60’s which aimed to stop gender stereotypes in media advertising. Though attempts to market ‘unisex’ products and apparel have been progressing. Companies advertise their products to show the ‘parity of the sexes’ (Edelstein, 1997 p. 83) such as Calvin Klein’s 1995 ad for their fragrance which shows male and female models seemingly talking to each other naturally. By doing this, it creates a certain mood which may depict the sexes as equals, through their casual conversations, which shows them relating with each other and not depicting one sex as dominant or submissive. This can reflect to the audience as a product that is ‘appropriate’ for both sexes therefore exterminating the stereotypes between men and women."

I think trying to follow this guide gave me a better understanding of how to start off my paraphrase by introducing the points first then writing out the rest of me explanation. I think int he future, I might aim to still follow this guideline as I personally found it quite helpful to explain my points.

Cop Lecture 5: Visual Literacy: Systematic and Subjective Colour

Visual Literacy: Systematic and Subjective Colour

Books:

Josef Albers (Interaction of Colour)

Johanesse Itten (The Art of Colour)

• Chromatic value is hue, saturation and tone (luminance)
• Colour itself is 3D and has a range of different values e.g. paler, darker
• If you're talking about hues it also relates to pigments and media and what you put it on
• Complementary colours sit opposite each other on the colour wheel but are also colours which are made from primary colours e.g. orange and blue (orange is made form yellow and red)
• Neutrals are the reduction of tone, hue and saturation; they are also tertiary colours.
• Mixing complimentary colours together create a balanced neutral oclour.
• Methods of desaturatiing *decreasing the chromatic value)

• Shade - adding black
• Tone - adding gray
• Tint - adding white

• Physical - how we see colour
• Physiological - how we perceive colour
• Psychological - how culture and knowledge we have have effect on how we perceive colour

• Rods - allows us to differentiate black and white
• Cones - allows use to differentiate colours (cone 1 -red/orange, cone 2 - green, cone 3 - blue/violet)
• Due to physiological responses the eyes can be fooled to seeing the full range of visible colours 
• Spectral colours - *yellow doesn't exist? - yellow is seen through the combination of the red/orange and green cone 
• RGB - paint
• CMYK - print

• Subtractive colour - the mixture of CMK to produce RGB and mixing them together outcomes black as you'[re removing the chromatic value) 
• Additive value - mixture of RGB (adding chromatic value) = white
• Colour is contextual and different people will have different perceptions of different colours  

• Pantone swatches - helpful to colour match as you can use the codes instead of their names and can help match colours when sending it to other people to match as well. It's also necessary as our eyes can be fooled depending on how light is reflected on our eyes. 
• Systemising colours is also important due to colour sometimes not being consistent and dependent on hue, saturation and how it's reflected.