Monday 23 April 2018
End of Module Evaluation
Overall, this module was quite strenuous in some parts as it was a very long module only done once a week. I particularly found it difficult to write my essays as I found myself writing paragraphs about essay one in essay two and vice versa so I had to find the right balance and make the right points for each. However, after doing more reading creating some drafts I did manage to write both essays that I think answer the questions for my theme- advertising. In terms of the practical part I made some ideas which were quite far off and didn't really answer the question on the essays but after some re-evalauito and peer critiques through the development of my ideas I created a final outcome which effective reflects the research that I have done. I think next time, I'll need to not out work off as it can lead me to doing work last minute and miss out on refining my ideas and designs.
Study Task 9: Project Statement
During this module, I was able to read and research particular aspects of advertising in relation to graphic design. In particular, I researched about advertising's effect on audiences - in which to how extent can advertisements be persuasive or manipulative of the audience.
Through the research that I've made, it has also helped me with decisions in relation to my practical project. From my research Judith Williamson and Bunting stated how consumers can associate themselves with certain products, essentially also associating how they can be seen through it. In addition, looking at existing advertising such a De Beer's 1948 poster has given me some indication on how I could tackle my practical design. Using information about consumer identity, I have tackled the practical brief by associating my idea and concept towards the client's (IKEA) audience social status/class; identifying their most likely living conditions in relation to their age as well. With the target demographic being relatively young and local concuss as well as somewhat materialistic but thirty and cheap at the same time, I have chosen a concept in which effectively introduces the products specifications to the audience in a refreshing and innovative way. I have created a design in which as Williamson said, 'sets up connection between certain types of consumers and certain products'. Using the idea of space through showcasing it on blueprints it makes the audience look at it in a bigger picture and possibly envision the product in their own living places' house blueprint, making them successfully relate with the product as well as relate it to their own lives. Furthermore, I have also used digital media as a source of advertising medium for the product. As Hendrick said consumers nowadays are mostly on their phones, therefore it's more effective to advertisement on mobile devices as opposed to traditional media.
On the other hand, I was also aware of the the opposing argument, especially from Gillian Dyer. Dyer mentioned how consumers are 'gullible dupes' and actually have their own opinions and beliefs. Consumers are not as easily persuaded or manipulated as thought. Having this in mind, I tried to create a design which is mainly aimed at a very specific consumer demographic, who possibly have some trust in the company because I thought it would be best to maximise the audiences that who are meant to see it than create a general advertisement in which audiences may not necessarily look or read it as they 'cannot be affected by the media if they do not fulfil or gratify a need'.
I think overall, the practical project that I have produced successfully reflects the theoretical researches that I have made in relation to the area of design that I explored in much detail. The choices in the designs that I've made has reflected the points that I have made in my theoretical research, therefore answering both the practical brief and the research overall.
Through the research that I've made, it has also helped me with decisions in relation to my practical project. From my research Judith Williamson and Bunting stated how consumers can associate themselves with certain products, essentially also associating how they can be seen through it. In addition, looking at existing advertising such a De Beer's 1948 poster has given me some indication on how I could tackle my practical design. Using information about consumer identity, I have tackled the practical brief by associating my idea and concept towards the client's (IKEA) audience social status/class; identifying their most likely living conditions in relation to their age as well. With the target demographic being relatively young and local concuss as well as somewhat materialistic but thirty and cheap at the same time, I have chosen a concept in which effectively introduces the products specifications to the audience in a refreshing and innovative way. I have created a design in which as Williamson said, 'sets up connection between certain types of consumers and certain products'. Using the idea of space through showcasing it on blueprints it makes the audience look at it in a bigger picture and possibly envision the product in their own living places' house blueprint, making them successfully relate with the product as well as relate it to their own lives. Furthermore, I have also used digital media as a source of advertising medium for the product. As Hendrick said consumers nowadays are mostly on their phones, therefore it's more effective to advertisement on mobile devices as opposed to traditional media.
On the other hand, I was also aware of the the opposing argument, especially from Gillian Dyer. Dyer mentioned how consumers are 'gullible dupes' and actually have their own opinions and beliefs. Consumers are not as easily persuaded or manipulated as thought. Having this in mind, I tried to create a design which is mainly aimed at a very specific consumer demographic, who possibly have some trust in the company because I thought it would be best to maximise the audiences that who are meant to see it than create a general advertisement in which audiences may not necessarily look or read it as they 'cannot be affected by the media if they do not fulfil or gratify a need'.
I think overall, the practical project that I have produced successfully reflects the theoretical researches that I have made in relation to the area of design that I explored in much detail. The choices in the designs that I've made has reflected the points that I have made in my theoretical research, therefore answering both the practical brief and the research overall.
Final Outcomes
After thinking of how to develop my designs. I realised that maybe using the actual dimensions of the wardrobe would be appropriate as it's staying true to it's structure, much like how blueprints are meant to be illustrated.
It also illustrate the idea of the design which can appeal to the target consumers in some way. People may find it quite interesting as well as intriguing. I also added some depth to the design y using different lightweights and styles for the lines illustrating part of the design. Not only does it make it look more 3d it can also indicate different parts of the structure that make up the whole design, making it look more understandable visually of what it's suppose to illustrate. I've also added size measurement lines but used phrases instead that describe the product to give more context that just the design; as I do realise that just having the illustration may not be enough to make it interesting to consumers. Because, if consumers don't understand or identify with it, its likely that they won't bother looking at it, therefore failing the whole purpose of the design. I think added the phrases differently helps as well as the slogan, that incorporated the products name to it. Not only it may seem clever it also effectively introduces the product line, informing the consumers of the exact product they can buy, therefore if they are interest they can quickly and easily look for the product themselves. Furthermore, the minimal element I think works really well and also fit IKEA's image of prioritising functionally over being gaudy and kitch. I think, overall the design works very well as could could work well on other mediums like social media adverts as it is interesting enough Social media user may see it as a game and try to figure it out therefor successfully being interactive at the same time. It can also spread to a wider audience range, giving the design more consumer coverage.
It also illustrate the idea of the design which can appeal to the target consumers in some way. People may find it quite interesting as well as intriguing. I also added some depth to the design y using different lightweights and styles for the lines illustrating part of the design. Not only does it make it look more 3d it can also indicate different parts of the structure that make up the whole design, making it look more understandable visually of what it's suppose to illustrate. I've also added size measurement lines but used phrases instead that describe the product to give more context that just the design; as I do realise that just having the illustration may not be enough to make it interesting to consumers. Because, if consumers don't understand or identify with it, its likely that they won't bother looking at it, therefore failing the whole purpose of the design. I think added the phrases differently helps as well as the slogan, that incorporated the products name to it. Not only it may seem clever it also effectively introduces the product line, informing the consumers of the exact product they can buy, therefore if they are interest they can quickly and easily look for the product themselves. Furthermore, the minimal element I think works really well and also fit IKEA's image of prioritising functionally over being gaudy and kitch. I think, overall the design works very well as could could work well on other mediums like social media adverts as it is interesting enough Social media user may see it as a game and try to figure it out therefor successfully being interactive at the same time. It can also spread to a wider audience range, giving the design more consumer coverage.
Friday 6 April 2018
Design Developments
From the initial idea that I did, I decided to develop it further by making the lines on the structure more detailed. As I used the PAX wardrobe as the model for this, I figured I'd make it as similar as possible. However, after doing this the design looked too simple and 2 dimensional. I also thought it didn't quite look like the blueprint idea that I had in mind.
Afterwards, I decided to break up the internal lines to give it more of a blueprint feel, though it became a bit more abstract I think it adds to the effect and look of the overall design and can be effective as a contemporary poster design for the company. I'm thinking of keeping it as minimal as this for the final design as I think it would be quite effective and interesting as it can represent the whole idea of compactness and space efficient-ness that the product advertises as well as the need of it's target consumer.
Afterwards, I decided to break up the internal lines to give it more of a blueprint feel, though it became a bit more abstract I think it adds to the effect and look of the overall design and can be effective as a contemporary poster design for the company. I'm thinking of keeping it as minimal as this for the final design as I think it would be quite effective and interesting as it can represent the whole idea of compactness and space efficient-ness that the product advertises as well as the need of it's target consumer.
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