COP3 BRIEFING

Create a 10 slide presentation proposal using the sections below:

Theoretical Approaches

• Can be ANYTHING e.g. Media Studies/ Audience Studies
• STRAT WITH THE ELEMENT OF DESIGN YOU WANT TO FOCUS ON - E.G. typography, branding, technology,

FEMINISM

• how women are segregated in a patriarchal environment 
• about critique and identifying problems within gender/power relations
• feminist approaches to existing model

GENDER PERFORMATIVITY AND QUEER THEORY

• Theory that signals the separation of sex and gender.
• gender performativity helps us separate it from biology -> then it ca  help us understand how gender is represented in branding, marketing, typography etc.
• Queer theory - use in the analysis and exploration of sexualities in relation to heteronormative sexualities. 

MASCULINITIES 

• equivalent to feminism in academia
• how men are represented in popular culture
• different models from feminisms though e.g. - hegemonic masculinity, hybrid masculinity, intersectional masculinities

ORIENTALISM

• coined by edward said
• how oriental culture is represented and how it's represented in the west
• how western superiority had influenced in how oriental culture in western writing, descriptions etc.

CRITICAL RACE THEORY

• approaches race as social construct (in practices, categories and relational dynamics of race)
• 
  

SUBCULTURAL THEORY

• framework how understanding come to be.
• how marginalised communities forge their way to society (as  a way of resisting hegemonic norms and power)
• when style does spread and evolve it picks up new meanings and becomes part of hegemonic culture. 

SUSTAINABILITY

• ****can naturally become formulaic and descriptive

THE PROPOSAL

• focus on specific field of graphic design (e.g. branding, UI design)
• focus on specific contextual issue within the field (branding = gender -> cosmetics) *focused and specific)
• be critical but ensure that your discussion provides ample opportunities for the practice
• be clear and tentative about the idea that you're going to produce
• make sure project is achievable and has benefits to your own design practice. Aim it to be portfolio-worthy even if it's experimental
• SUBMIT PROPOSAL TO GOOGLE DRIVE BY THE END OF NEXT WEEK.
• PROPOSAL WILL ACT AS A CATALYST FOR INTIAL READING AND RESEARCH.
• FAMILIARISE YOURSELF WITH ANY THEORIES, CONCEPTS OR IDEAS THAT YOU WANT TO DISCUSS IN YOUR ESSAY IN SUMMER.