Initial Ideas

For my posters I want to use a certain product range from IKEA that I can advertise. I'm looking to tackle how advertisements can be persuasive to a range of social classes and to how extent does advertisements entice and persuade them to a product based on their social status. Do certain products or brands relate to some social classes? Do people use brands or products to define their identity and lifestyle?

The target audience may be people who are more modern and in contemporary homes such as apartments and flats; conscious how they may be perceived socially though their lifestyle and home choices but are also price conscious about what they are spending on, kin of like 'middle-class foe attitude'?

Idea 1

• Putting product in an environment that's quite 'middle-class' or rich' which can emphasise the perception of being 'middle class'.

Idea 2

• Put the product with products considered to be only used by middle class people and play on theft that the product is only appropriate to be associated with these items and also possibly puts the product in a higher class perception to the consumers. 

Idea 3

• Recreate some existing posters? possibly put the lifestyle aspect to it as most adverts only showcase the product but often are quite bland and simple as the adverts are expected to make the consumers feel that they should put their own twists and context to it but in reality there's already a perception of IKEA of being something thats quite 'middle class' and rich.