Initial Ideas for Poster

After the critical, I had another think of what else to do, as I thought my previous initial ideas that i wrote on this blog isn't really very useful or appropriate anymore. I thought of making a design based on how IKEA always emphasises the functionality of their products, as well as showing it's specs without asctually writing it down, but rather showing it through pictures.

Therefore, I wanted to show this through, applying the idea of using blueprints to show space in a house in a product. I want to create a minimal but clean illustration of the wradrobe product that I'm planning to advertise. It is also an attempt to divert from IKEA's previous way of advertising, through photographs I thought, drawing an illustration would be a different take on it and give the advert a different feel' making it look contemporary and may even attract attention from general audiences. I've also decided to use IKEA's existing layout and colour scheme as I thought it would only make sense since they re already large corporation that already cemented their public image and design style, therefore it's easier to spot this advertisement as an IKEA advertisement due to the colours, font and layout used.

I think I'll need to add more detail it, giving it a better structure buy maybe actually measuring the lengths of the lines? Maybe it would make it more detailed and give more description on the product visually and make it more under stable for the audience. I did get some peer feedback and I've been suggested to maybe just make the lines bolder and make it more detailed which I'll probably aim to do to develop it.

Crit for Initial Ideas

Today, we had a peer led criteria for our initial idea's for our practical part of the brief. In the critical we were to focus on whether or not we are answering the question that we are doing in accordance to the topic that we are aiming to do (Adverting and Public Awareness) as well as if it answers these following questions:

Is the project brief appropriate to the research?
Does the brief provide enough opportunity to explore the issues of the research question?
Does the work show development?
Does the work show ideation - a number of potential concepts and visual approaches?
Are the uses fi colour, type, images, layout etc. appropriate and effective?p;
What improvement can be made?

From the crit, I got positive feedback from the ideas that I pitched and was told to keep going with it. I was also suggested to incorporate different food or things that are incorporated with millennial or middle-class traits which I can used for my posters. I think from the criteria I will try to develop my posters by trying to incorporate different things which are associated with middle-class social classes in order to clearly state the purpose of the advertisement.

Initial Ideas

For my posters I want to use a certain product range from IKEA that I can advertise. I'm looking to tackle how advertisements can be persuasive to a range of social classes and to how extent does advertisements entice and persuade them to a product based on their social status. Do certain products or brands relate to some social classes? Do people use brands or products to define their identity and lifestyle?

The target audience may be people who are more modern and in contemporary homes such as apartments and flats; conscious how they may be perceived socially though their lifestyle and home choices but are also price conscious about what they are spending on, kin of like 'middle-class foe attitude'?

Idea 1

• Putting product in an environment that's quite 'middle-class' or rich' which can emphasise the perception of being 'middle class'.

Idea 2

• Put the product with products considered to be only used by middle class people and play on theft that the product is only appropriate to be associated with these items and also possibly puts the product in a higher class perception to the consumers. 

Idea 3

• Recreate some existing posters? possibly put the lifestyle aspect to it as most adverts only showcase the product but often are quite bland and simple as the adverts are expected to make the consumers feel that they should put their own twists and context to it but in reality there's already a perception of IKEA of being something thats quite 'middle class' and rich.

My Brief

This is the brief that I create and will use in order to proceed in the second part of the module.

I picked IKEA as I thought I could research a variety and wide range of advertisements that they've done before as it's a company which has been around for a long-time with a clear image to the public. I can also use IKEA to look at different consumer demographic and link my designs in order to answer the question on the 2nd part of the module brief which is "To what extent can advertising be said to persuade or manipulate the audience?. I could explore the different social classes of consumers as well as what could appeal to some and to others within an advert for basic living necessities such as furnitures. Do some even consider certain furnitures as essential? Can they afford it enough for it to be a basic need?